Freelance Web Developer
In a web full of websites, build one that stands out.
I help agencies and businesses build websites that stand out, combining thoughtful design, reliable development, and attention to the details that turn a website into a better digital experience.
Works with
The tools behind the work
WordPress
Elementor
Divi
PHP
JavaScript
HTML5
CSS3
Sass / SCSS
ACF
MySQL
Git
GitHub
GoHighLevel
Cloudflare
Bricks
Tailwind CSS
Bootstrap
VS Code
Figma
Cursor
Claude
ChatGPT
jQuery
Vercel
React
Next.js
Node.js
Composer
CodeIgniter
Make
What I can take off your plate
Hands-on development for agencies that need extra capacity, and for businesses that need their website handled properly.
White Label WordPress Development
Development support for agencies that need a reliable technical partner behind the scenes. Your brand, your client relationship.
WordPress Development
Custom builds, theme customization, functionality, ACF, custom post types, integrations and troubleshooting.
Web Design & Implementation
Turning designs, references, layouts and requirements into responsive WordPress websites.
GHL Automation
Forms, webhooks, workflows, pipelines, lead routing, CRM integrations and website-to-GHL connections.
Website Maintenance
Updates, fixes, improvements, performance work, QA/QC and ongoing technical support.
Not sure which one fits? Describe the problem and I'll tell you.
Why agencies and businesses work with me
Practical strengths from more than ten years of hands-on WordPress work.
Let's Work Together10+ years with WordPress
Builds, rebuilds, migrations and a lot of troubleshooting along the way.
Development first
I focus on how the site works, not only how it looks in a mockup.
QA/QC built into the work
Checked across browsers and devices before you see it.
Maintainable builds
Clean structure another developer, or your client, can work with later.
Performance-aware
Lean pages, optimized images and sensible caching from the start.
Agency experience
Used to white-label work, agency timelines and proactive updates.
How a project runs
Start a ProjectUnderstand
Requirements, designs, references and goals reviewed. Questions asked early.
Plan
Structure, approach and timeline agreed before development starts.
Build
Development on staging, with updates in the tools you already use.
QA
Responsive, browser, form and content checks before handover.
Launch & support
Go-live, final checks and ongoing help when you need it.
Technical capabilities
The tools and techniques I use day to day.
WordPress
Custom themes · Child themes · Elementor · Divi · ACF · Custom post types · Hooks & filters · Shortcodes · Custom functions · REST API
Front end
HTML5 · CSS · SCSS · JavaScript · jQuery · Responsive development
Automation & CRM
GoHighLevel · Webhooks · REST APIs · Forms · Workflows · Pipelines · Lead routing
Performance & technical
Site optimization · Image optimization · Caching · Database cleanup · Cloudflare · DNS · SSL · Migrations · Troubleshooting
Workflow
Git · GitHub · ClickUp · Asana · Slack · QA/QC · Staging environments
Full work history and experience.
About
I'm Luigi, a WordPress developer with more than 10 years of experience working with agencies and businesses.
My work focuses on turning designs, references, and ideas into responsive, well-built websites that are easy to maintain and thoroughly tested before launch. I also handle the technical work behind the scenes, including troubleshooting, performance optimization, integrations, and ongoing website maintenance to keep everything running smoothly.
Need a reliable WordPress development partner?
Tell me about your project, your workload or the problem you need solved. I'll get back to you to talk through the details.